Saturday, November 26, 2011

Subliminal Sex sells.

Advertisers have all along known the powerful attraction of sex to convert consumers from brands and in making that purchase decision in favor of their brand of choice. subliminal sex they mislead consumers from soap to automobiles. Soap whose basic function is to remove dirt is portrayed as an item that will transform you into a beautiful film star, Tag Heur watches, Louis Vuitton bags and Swarovski crystals are supposed to make you rich, all accompanied by the feminine form clinging in alluring skimpy clothes. Cigarette advertisements till they were banned made you macho by imbibing smoke in to your lungs.

Much of what we do as consumers is ultimately related to sex. Men are programmed to hunt for young attractive and fertile women. And women tend to seek out a lone socially powerful man. The consuming instinct is strong so women invest in looks and men on status.

High heels hoist the derriere and even though senescence sets in, the fleshy buttocks are shoehorned into a teenager’s jeans to hide the cellulite sagging form. While cosmetics mimic cues of sexual arousal with anti-ageing creams, discreet dyes and little green pills. So now even the old sirens can compete with the teen sensations that sashay into the world of music, modeling and other areas of celebrity swing.

The men and aging Lotharios not to be outdone wear high status clothing like Abercrombie, Armani and acquire fancy cars and yachts. Older men driving Porsches experience rising testosterone levels. Life is still a meditative journey searching for love, happiness and peace in a deserted world.

It is like an intense romantic thriller set against the background of the characters like a misery memoir of life. Even though two people meet fall in love, date get married, care for each other deeply, have a child out of wedlock, but still in the end they cannot make it together. There is no voluntary way out of this ultimate misery. Neither cosmetics nor advertising can alleviate mankind from his own despondency; no miracle cure has yet been created.-Vinay

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