Love as an emotion is a good feeling that is actively directed toward someone or something. Love brings enjoyment to what we do; we say, Love for a person aims to make that person feel better.
However, the feeling of love is not always pure and holy. Often our selfishness limits our love to the objects of our personal desires and ambitions. A grasping, insecure love can make us jealous, envious, greedy, resentful, etc. Love is easily twisted into something else. Although love is the root of all emotion, these various limitations can take our feelings for a ride.
Liking is a love that is conditioned to specific people, qualities, or things to which we are attracted or with which we have previously had pleasant experiences. We selectively love what we like, which implies that love is free and based on choice. We may decide that we no longer like what we used to like; love can be fickle. Courtesy Kinkini