Wednesday, June 8, 2011

Gridlocked in the lap of luxury

It was a typical Monday morning traffic snarl with thousands of cars bumper to bumper on the arterial roads, an air conditioned nightmare. I glanced at the commuter in the $ 1 Million S.U.V. who was compulsively checking into his Blackberry mobile and then his expensive Piaguet wrist watch, both products despite the price their humungous price tags were of no help to him in his current predicament.
This is life’s greatest paradox, that all there rich and powerful who possess, swanky cars, rare watches, fine art, haute couture and $ 10,000 suits are stuck in the same log jam with those living on the fringes of Society. The poor can afford to get down and walk but this luxury is denied to those who have access to designer brands. The rich and famous don’t have time and freedom to be free. Luxury pampers you, you feel differentiated, adorning products that are special, but don’t have the luxury of time. La coste, Benetton, Hermes, Gucci and Armani, reveal the insecurity of the wearer, whose personality has been subsumed under the manufacturer’s label. All of them have been relegated to the status of mini-moving billboards that displays the marketed image of the Company. The brand label is the assumed language of the sartorially dumb. How would a handsome lion in the jungle look if he sported an Yves St Laurent headband?
They are connected 24 hours a day, seven days in a week in this fast paced world, where they think they are calling the shots. Yet all material things are not the ultimate luxury in life through we may think so for variety of reasons. Real luxury is having a simple meal, enjoying the silence of nature, watching the sunset and spending quality time with the family. Real definition of luxury is having precious quantities of time and the freedom to enjoy it whenever you want however you want. It is nice to have a pause button and hit the reset key when you want and you don’t need a designer brand for it. –Vinay--

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